Letting the numbers do the talking.
 As America’s leading supplier of scooters and power chairs for people with limited mobility, The SCOOTER Store already had built a strong presence in the market. But when they needed a direct mail campaign to be sent to more than 8 million prospects, they turned to the marketing partners they knew they could trust to not only get the job done, but done well. OnMessageTHRIVE took the challenge, developing a credibility-building direct response campaign that highlighted The SCOOTER Store’s proven track record of success and strength in the power mobility device provider segment. The result was a compelling multi-fold piece, with BRC, leveraging the theme “The Numbers Speak for Themselves.” When all was said and done, the results figures did the same: exceeding the response rates for The SCOOTER Store’s control package by 14 – 35%. And it continued to perform, pulling more than any other DM piece over the last twelve months. The SCOOTER Store was so pleased with these results, they expanded the role THRIVE plays in their overall marketing, including the development of integrated direct marketing and advertising campaigns at a national level.
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