Family focused.
 AmerisourceBergen Specialty Group (The Specialty Group), a billion dollar specialty pharmaceutical company, acquired several smaller companies in a short period of time. As a result, they looked like several different companies with inconsistent branding, messaging and positioning. The Specialty Group turned to OnMessageTHRIVE to develop a comprehensive corporate messaging, branding and marketing strategy that incorporated all the new facets of their business. By creating uniform elements, such as the “curved line” and a cohesive logo design for each new company that comes on board, THRIVE attached overall branding to this family of companies and helped them reach deeper into the various niches of the industry. Due to the success of this branding project, as well as our other work for The Specialty Group, many branches of The Specialty Group, including ION, US Bio, ICS, Oncology Supply, Xcenda and ASD Healthcare, have employed THRIVE to assist with their daily marketing needs.
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